Keshett Enters a New Chapter, Where Heritage Meets Modern Luxury
After 47 years, Melbourne’s independent jewellery house unveils a new visual identity and reimagined boutiques, honouring its family legacy while looking towards the future.
Some things are made to last. Others become more meaningful with time. For Melbourne jewellery house Keshett, the beauty of a piece lies not only in its craftsmanship, but in the history it carries and the generations it connects.
Founded in 1979 by Eugene and Paula Keshett, the family-owned house has spent nearly five decades building a reputation for rare antique and vintage jewellery, exceptional gemstones and bespoke commissions. Now, following the passing of its founder and matriarch Paula Keshett in 2025, the business enters its next chapter under the stewardship of her daughter, Creative Director Dana Aviv, and son-in-law, CEO Zac Aviv.
Rather than reinventing the house, the next generation is refining how its legacy is experienced, introducing a new visual identity alongside the transformation of its two Melbourne boutiques on Little Collins Street and within the historic Block Arcade.
A New Expression of Heritage
Developed in collaboration with award-winning Melbourne interior design studio Studio Y, the refreshed boutiques move beyond the traditional jewellery retail experience, drawing inspiration from private salons and collectors’ houses.
Art Deco influences meet rich timber finishes, heritage stone, bronze detailing and velvet furnishings, while a palette of forest and moss greens creates an atmosphere of understated sophistication. A new mirrored monogram anchors the visual identity, symbolising the relationship between past and present, inheritance and continuation.
At the Little Collins Street flagship, a private VIP salon offers an intimate setting for bespoke consultations and significant commissions. Meanwhile, the Block Arcade boutique welcomes local and international visitors into the world of Keshett, set within one of Melbourne’s most recognisable heritage destinations.
Jewellery With a Story to Tell
At the heart of Keshett remains a collection defined by provenance, craftsmanship and permanence. Antique and vintage discoveries sit alongside contemporary interpretations of Art Deco design, bespoke creations and exceptional gemstones sourced through relationships cultivated over decades.
Among the house’s notable pieces is a mid-century emerald necklace, while its Decadent Collection reinterprets the geometry and distinctive detailing of the Art Deco period. Onyx-detailed rings capture the era’s architectural precision, while signed vintage pieces, including a Tiffany fan brooch and earrings and vintage Cartier ruby earrings, reflect the enduring appeal of jewellery with a story behind it.
For Keshett, these are more than objects of adornment. They are pieces to collect, cherish and pass down, carrying personal histories long after trends have moved on.
That philosophy is reflected in the loyalty of its clientele, with families who first discovered the house in the 1980s and 1990s continuing to return, often passing their jewellery between generations.
The Next Generation of Collecting
For Dana Aviv, the evolution of Keshett is an act of stewardship rather than reinvention. The new identity and boutiques offer a more considered setting for the collection while preserving the values established by her parents.
As the house approaches its 50th anniversary, its ambitions extend beyond Melbourne, with interstate trunk shows, further international expansion opportunities and continued development of its collections and bespoke offering on the horizon.
In an industry where newness often commands attention, Keshett offers a different perspective on luxury: one shaped by history, thoughtful design and the enduring significance of objects made to be treasured.
Its next chapter is not about leaving the past behind. It is about ensuring that the stories held within its jewellery continue to be told.
Discover Keshett: keshett.com.au
Visit: Little Collins Street flagship or Block Arcade boutique, Melbourne.
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